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Mark Divers - Resume
Updated: 29-Aug-2001
E X P E R I E N C E

Freelance Design Consultant, Diverstudio November 2000 to Present
  • Create web site and software interface designs
  • Design corporate identity for new and established companies
  • Work with existing corporate teams to create graphical interfaces for a variety of agencies and companies
  • Create and manage graphic assets of large web projects

Graphics Manager, AltaVista.com May 1997 to November 2000
  • Manage team of 5 designers who create editorial graphics, banner advertising and store designs
  • Oversee editing, cropping, sizing and optimization of product images for online shopping guide
  • Develop processes to increase graphic download speed by 30%
  • Design and create concepts for Internet advertising banners for AltaVista Network
  • Achieved click-thru rates 3 times the national average
  • Create pixel-based mockups and HTML templates of web page layouts
  • Design and create Flash tutorials and web greeting cards
  • Create and produce print and television advertising

Freelance designer November 1995 to May 1997
  • Designed and coded various web sites
  • Designed and produced print collateral, packaging and advertising materials
  • Created corporate identities and applications for them
  • Clients included: The Designory, OMC Design, Image-1 Communications and Graphtek, Inc.

Advertising/Graphics Director, Auto Expo March 1994 to November 1995
  • Single-handedly produced all print circulars and newspaper ads
  • Coordinated radio and cable ads
  • Evaluated exit surveys and reviewed demographic studies to aid in advertising re-design
  • Reduced advertising costs by 60% while sales held steady
  • Met monthly ad budget based on 3% of total sales
  • Designed and oversaw production of retail store signage and interiors
  • Lined up ad promotions with existing manufacturer rebate programs and available co-op dollars

Art Director, Wesco Auto Parts May 1992 to March 1994
  • Designed, produced and managed printing of 500,000 advertising circulars bi-weekly
  • Increased sales 30-40% over a 6-month period from print advertising response
  • Created corporate identity and applied it to stores, stationery, clothing and advertising
  • Designed both promotional and directional in-store signage for all brick-and-mortar locations

Art Director/Production Artist, Alder and Associates June 1988 to January 1991
  • Designed ad, brochure, packaging and identities
  • Multi-tasked many projects at once
  • Managed client relationships

Assistant Jr. Art Director/Production Artist, Barnett/Raus Advertising January 1984 to June 1988
  • Produced 4-color and black and white advertising for health and bicycle-related accounts
  • Specced type
  • Shot photostats
  • Produced finished camera-ready art boards

Production Artist, John Divers Design January 1980 to August 1983
  • Produced various brochures, art books and calendars

S K I L L S

  • Able to work in both PC and Mac environments
  • Adobe: Photoshop, ImageReady, Illustrator and Premiere
  • Macromedia: Dreamweaver and Flash
  • Quark: Xpress
  • Corel: CorelDraw
  • Allaire: HomeSite
  • Equilibrium: DeBabelizer Pro
  • Microsoft: PowerPoint, Word, Excel and Works
  • Expert in HTML

E D U C A T I O N

  • Bachelor of the Arts - California State University Long Beach